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Dr. Pooja Tyagi

Assistant Professor

Master of Business Administration (MBA)

MBA in Marketing and Finance from Kanya Gurukula Mahavidyalaya, Dehradun, qualified UGC-NET (Management) and PhD from Chaudhary Charan University, Meerut. She has 16 years of teaching and corporate.

Education

MBA

Research

Paper titled “To study the impact of social media marketing activities on consumer buying behavior” has been published in journal International Multidisciplinary E-Journal.

Paper Titled “a study on brand equity of social media marketing with respect to the fashion industry” has been published in journal IJRDMS

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NIET, 19, Knowledge Park-II, Institutional Area, Greater Noida (UP) -201306